The Ultimate Guide to Global Expansion (For Startups) 🌎
Step-by-Step Guide and Resource List to Take Your Startup to Global Markets! ✈️
👉🏼Full guide can be purchased here.
List of Global Markets
Central & South America:
Costa Rica 🇨🇷
El Salvador 🇸🇻
Dominican Republic 🇩🇴
United Kingdom 🇬🇧
Middle East & Africa:
United Arab Emirates 🇦🇪
Saudi Arabia 🇸🇦
South Africa 🇿🇦
Asia & Pacific:
New Zealand 🇳🇿
Trending Innovation Hubs
(in no particular order)
Mexico City & Guadalajara 🇲🇽
Bogota & Medellin 🇨🇴
Tel Aviv 🇮🇱
Buenos Aires 🇦🇷
Why Go Global
Did you know the population of Canada is only 0.48% of the global population…this means if you aren’t thinking global you’re missing out on the remaining 99.62% of opportunities!
✔ Increased revenue
✔ Improve profit margins
✔ Global footprint
✔ Access to technology & innovation
✔ Stay ahead of competition
✔ Access to global talent pool
✔ Less saturated markets
✔ Attract foreign investment
✔ International recognition
✔ Reduce operating costs
✔ Tax & financial incentives
✔ Diversified portfolio
✔ Government incentives
✔ Increased markets
Defining Your Strategy
Before you invest all this time and money. Think about your INTENTION for wanting to tap into new markets.
What are your priorities? What are your desired outcomes?
[ ] Increase revenue
[ ] Reduce expenses
[ ] Access global talent
[ ] Increase # of customers
[ ] Launch new product or service
[ ] Global brand awareness
[ ] Research & innovation
[ ] Marketing campaigns
[ ] Incubator/accelerator programs
[ ] Less saturated markets
[ ] Utilise global resources
[ ] Reach foreign investment
[ ] Tax & financial incentives
[ ] Diversify portfolio
[ ] Less saturated markets
[ ] International recognition
[ ] Attend global events
[ ] Expand network
Choosing a Market
Questions to guide your market research:
Is there product-market fit?
Is there demand?
How much are my competitors charging?
What social platforms are used most?
Who is the intended user of this product/service?
Are there specific regulations/compliance needs?
How much will this cost?
Are there local partners who can help the launch?
What is the primary language?
What is the long-term outlook for this market?
Any political, economic or cultural considerations?
Are there any current trade restrictions?
Competitive Matrix-SWOT Analysis
What are your assets?
What is your unique selling proposition?
How strong is your network/customer base?
What do your customers dislike about your product/service?
What areas are you at a disadvantage?
What is currently trending?
What is predicted to grow?
What is the market missing?
Who are your competitors
What are the obstacles you are facing?
Has there been an increase in competition?
👉🏼For a complete breakdown of the SWOT analysis-access the guide here.
Here’s a list of business materials you should have ready before beginning outreach.
Individuals in North America and Europe will often ask for any (or all) of the following, whereas is Latin America or other emerging markets, this may be done more verbally.
(Remember to create in multiple languages as needed.)
[ ] Website 💻
[ ] Pitch deck 🗣
[ ] Investment Deck 💰
[ ] One-pager 🧠
[ ] Promo video 📹
[ ] Socials (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.) 📱
Some things to think about that will (hopefully) make the world of social media a bit less intimidating…
What platforms is your target market using most?
Which platforms put your market in the most receptive mindset for your product/service? (i.e. when people are on instagram they are not thinking business/networking like on LinkedIn)
Who are the people your people are following?
What platforms are your competitors using?
What are people searching when looking for your business (make a list of keywords)?
List of Platforms:
Community Building Tools:
Facebook Groups 👭
Digital Marketing Resources:
Find my Audience 📹 (YouTube)
Freelance Monetization Tools:
Buy Me a Coffee ☕
Amazon Affiliate 📦
Creator Calculator 💰
👉🏼For a complete breakdown for a 360 marketing strategy check out the complete guide here.
Global Trade Promotion & Innovation Agencies
Your key into government resources, funding and corporate support.
*Their entire mission is to bring businesses like yours into their country.
Canada 🇨🇦 (Invest in Canada)
Nova Scotia Business Inc. 🇨🇦 + 🇪🇺 (Europe Market Development Program)
USA 🇺🇸 (no direct gov. funded program)
Latin America & Caribbean:
Brazil 🇧🇷 (Invest in Brazil)
Guatemala 🇬🇹 (Invest in Guatemala)
Barbados 🇧🇧 (Invest in Barbados)
Chile 🇨🇱 (ProChile)
Colombia 🇨🇴 (ProColombia)
Uruguay 🇺🇾 (Uruguay XXI)
Peru 🇵🇪 (PromPeru)
Ecuador 🇪🇨 (Ecuador Travel)
👉🏼For a full list of global trade promotion agencies and innovation programs, check out the complete guide here.
Rockstart 🇺🇸 + 🌎
TechStars 🇺🇸 + 🌎
Founder’s Institute 🌎
500 Startups 🌎
Entrepreneur First 🌎
Startup Bootcamp 🌎
Mass Challenge 🌎
Google for Startups 🌎
The DMZ 🇨🇦
LatAm Startups 🇨🇦
Creative Destruction Lab 🇨🇦
Regional-Latin America & Caribbean
Tech Beach Retreat Labs 🇯🇲
The Bakery 🇧🇷
Ruta N 🇨🇴
Startup Mexico 🇲🇽
Barcelona Tech City 🇪🇸
Startup Reykjavik 🇮🇸
FemTech Labs 🇬🇧
The Bakery 🇬🇧
👉🏼For a complete list of global incubator/accelerator programs, check out the full guide here.
Canada 🇨🇦 (Startup Visa info)
United Kingdom 🇬🇧 (Startup Visa info)
United Kingdom 🇬🇧 (Innovator Visa info)
Denmark 🇩🇰 (Startup Visa info)
Portugal 🇵🇹 (Startup visa info)
New Zealand 🇳🇿 (Entrepreneur Visa info)
Spain 🇪🇸 (Entrepreneur Visa info)
Chile 🇨🇱 (Startup Visa info)
Japan 🇯🇵 (Startup Visa info)
Estonia 🇪🇪 (Startup Visa info)
Hong Kong 🇭🇰 (Entrepreneur Investment info)
Singapore 🇸🇬 (EntrePass info)
Netherlands 🇳🇱 (Startup Visa info)
Ireland 🇮🇪 (Startup Entrepreneur Program info)
France 🇫🇷 (French Tech Ticket info)
Mauritius 🇲🇺 (Residency by Innovation info)
👇🏼If you're looking for support building your global expansion strategy and building a global network... let's chat👇🏼.